In marketing, the more you know about your customer, the easier you can create products that benefit them and campaigns that engage them in a meaningful way. So when Maximum Media (owners of powerhouse websites Joe.ie , Her.ie, Herfamily.ie and SportsJoe.ie ) announced they had surveyed 20,000 of their Irish readers and would be announcing their findings at A Slice of Ireland, we knew the event was not to be missed. After all:
#1: Provide excellent content
Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them?
Things to learn from the Annual UK Spend:
The regular survey for 2013 by the IAB and PwC concerning full year figures for online advertising was published in April 2014.
1. In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral.
Worldwide advertising spend is due to grow 5.5% in 2014 to $537 billion, while online advertising will account for almost one-quarter of that
1. 26% Of Internet Users Look For More Information After Viewing A Video Ad
